Yeah, it annoys me when they claim a product is "new" when it isn't - clearly they think we were all born yesterday. Or maybe the kids running the marketing department really were born yesterday and think they really have invented something new! However, unless the recipe has not been tampered with, I guess they could legitimately say it's a new product. A bit like "new" Bournville "Old Jamaica" - Bournville with a perfumey overtone vaguely reminiscent of the original.