Cadbury's profits rise by 11%

[paulham]

The company announced an 11% rise in quarterly revenue from UK business, following the relaunch of its Wispa bar.

The Wispa and a new range of Dairy Milk bars were recognised as the reason behind an "excellent" three months to September 30, putting group revenue up 6%.

In a bid to "de-layer" the firm and cut costs, Cadbury has also announced 250 jobs cuts, including senior management.

Panmure Gordon stockbrokers said the group is currently on track to achieve sales growth ahead of its forecast of 5.2% for the second half, although much will depend on Christmas trading.

Analyst Graham Jones added: "The indulgent appeal of its products and low price points give us confidence that both sales and margins can progress, despite more challenging economic conditions in many developed markets."

1.2 million Wispa bars were sold in one week after its relaunch in September, which followed a consumer campaign on social networking sites.

Cadbury has said it will now focus on its core brands, including Cadbury Dairy Milk, Trident chewing gum and Halls cough sweets.
http://www.fdin.co.uk/news/index.php?type=related&generate=yes&news_article_id=18759117#18759117

They are coping well. Good to see some lay offs as well. Staff can't get complacent you know.

[smurfboy]

'De-layer' eh? Another one to add to my English to Corporate translation guide.

[goldencup]

'De-layer' eh? Another one to add to my English to Corporate translation guide.

I'd love to read that guide Smurfy!