Author Topic: Cadbury Trident advert racist? (Read 2405 times)

kevvosa · « **on:** March 02, 2007, 03:42:23 pm »

Apparently there's been a bit of a hoohah about the new Trident gum advert. Anyone seen it and what do you think? I just think it's a crap advert.

Watchdog to act over Cadbury Trident complaints

         by Joanne Payne

            Brand Republic

         02-Mar-07, 12:10

LONDON - The advertising watchdog is to launch a formal investigation
into the Cadbury Trident ad campaign created by JWT after it received
99 complaints with more expected to follow.

The spot
depicts a dub poet on stage complaining about the blandness of his
chewing gum. An audience member hands him a stick of Cadbury's new
Trident gum in peppermint...

« **Reply #1 on:** March 02, 2007, 04:24:10 pm »

It's not racist. Just annoying

smurfboy · « **Reply #2 on:** March 02, 2007, 06:57:19 pm »

I didn't think it was racist until I saw the follow-up ad, in which a white man does an impersonation of the poet. That's a bit dodgy. I like the first ad.

« **Reply #3 on:** March 02, 2007, 07:50:39 pm »

Oh, I haven't seen the second ad.

kevvosa · « **Reply #4 on:** March 02, 2007, 08:27:17 pm »

Me either. Has anyone tried the Trident gum yet? I had the lime and strawberry one which was OK, then after that I realised it had beef gelatine in I never thought chewing gum would have gelatine in.

wjp666 · « **Reply #5 on:** March 03, 2007, 01:45:12 am »

christ, i've SO had enough of all this fake racism sh*t recently. talk about band-wagon jumping... wjp6662007-03-03 11:43:45

kevvosa · « **Reply #6 on:** March 03, 2007, 06:57:22 pm »

I didn't think it was racist.

wjp666 · « **Reply #7 on:** March 03, 2007, 09:20:29 pm »

of course it wasnt. none of it ever is!

Velvet Darkness · « **Reply #8 on:** March 04, 2007, 02:42:35 am »

I wouldn't consider it racist, but it is flipping dreadful.

And the one with the woman giving a speech to what I assume is a WI meeting is really awful.

Adverts like that only make me want to avoid buying the things they're advertising, so I suppose they don't work on me. Of course I remember them, but if I still don't buy them then they're not doing their job are they?

The Pot Noodle ones had the same effect.

Cherry_Ripe · « **Reply #9 on:** March 05, 2007, 11:27:35 am »

I have seen one of the adverts and agree it's annoying but I don't think it was racist. I would have thought they would have changed the name Trident ... that name just makes me think of the whole nuclear submarine debate!

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