Hello Roberto17
The points made about childhood obesity and putting healthy things in lunches and as snacks for children are really good ones,and I agree with them 100%. I have to say I also agree that shaping them like toes might not appeal to parents but I don't know about children, I remember my eldest eating something called 'busting bugs' with great relish, when I had trouble looking at them even when they were still in the bag!!!.
But you asked for input so for what they're worth here are my suggestions.
60g might be a little big for a small child, a smaller bag might make them more of a treat in a lunch box for when they've finished all the healthy stuff you put in aswell. A bit of sugar in your system gives your body the energy needed to process the rest of your lunch.
Lets face it we would all like to think that children enjoy fruit and vegetables and I am sure they do, but most children love chocolate in one form or another, and parents do love to buy their children the things that make them happy. So if you're going to get their attention away from the competition and onto your product the more colourful the wrapper is the better really.
The only other thing I would say and I wish the real (no offense) manufacturers would get to grips with this idea, is that little fingers often have trouble opening chocolate wrappers nowadays. The tamper proof wrappers have made it very hard to get to the chocolate inside so a draw string (that works!!!) around one end so the child can open it's own package would be very useful, especially to a mum with a two year old in a buggy and a couple of bags full of shopping aswell.
Good luck with your A Level Project, I hope any of this helps.
