Chocolate that gets you in the mood
Published: 02 October, 2006
Page 15
Sexing up a product has become a cliché within the industry as
manufacturers strive to appeal to consumers. But Devon firm Feeding
Your Imagination (FYI) has gone the extra mile and developed a range of
chocolate to make consumers feel Sexy, Sensual and Dreamy, literally!
The latter are just three of the six new bars being launched this
Christmas. Others include: Beautiful, flavoured with bergamot and
cinnamon; Lovely, flavoured with peppermint and cardamon; and
Fantastic, flavoured with ginger, black pepper and grapefruit.
"The new FYI organic chocolate bars have been created to offer
more than an intense taste experience, as I have worked hard to include
ingredients which promote a physical and mental well-being," says
master chef Paul Da-Costa-Greaves.
"Each bar includes a combination of essential oils and spices
such as geranium rose, peppermint, ginger and nutmeg and has properties
that can be soothing, uplifting and relaxing," she says. "I wanted the
response to my chocolate to be like when Augustus Gloop samples Willy
wonka's products in Roald Dahl's Charlie and the chocolate factory.
"He start's off saying: 'I can taste blueberry, then blackberry
...', then another fruit and another as all the different tastes follow
on from each other."
Christmas also sees FYI launch six new seaweed and ginseng-based sauces.
