Walkers has made another change to its popular range of crisps, this time changing the image of two of its established flavours.The Beef & Onion and Barbecue flavours now have new recipes and will be renamed Steak & Onion and BBQ Rib in order to make them appeal to a wider range of consumers.Cara Beeby, PepsiCo trade marketing manager, told the Publican: "Consumers are increasingly looking for more exciting flavours and Steak & Onion and BBQ Rib are more modern and contemporary than their predecessors."Both new flavours scored very highly in consumer taste tests and early indications are that rate of sale could increase by 20 per cent for Steak & Onion and by an impressive 30 per cent for BBQ Rib," Ms Beeby revealed.The move is part of a wider plan to revitalise the brand, following the decision to drop the Worcester Sauce flavour,[ ]launch a number of new variants and reduce the salt and fat content of the crips.The company estimates that the new seasonings will be worth £22 million."
http://www.fdin.co.uk/news/index.php
What a load of marketing sh*te!
You can't get pickled onion in England now either.
Up here in.......Valhalla we still get them, however.
I like the Worcester Sauce Flavour!
So do I! And while we're on the subject, why have they changed the flavours of Wheat Crunchies?
I got a bag in Wilko last weekend. If I had known they were going to disappear I would have bought more
