In response to criticisms that their range lacks variation, Cadbury will launch Avant Garde, a selection of exotic soft centres, in June along with a major advertising push throughout Summer. Flavours are set to include quince cream, apple and walnut wonder, goats cheese and rocket parfait and dung beetle surprise.
'Cadbury are keen to listen to the concerns of our customers', said spokeswoman May Dupp. 'If exotic flavours are what consumers want, Avant Garde are guaranteed not to disappoint'.