I didn't like the 85% one, it was too bitter and tasted like it should be used for cooking, probably in a ganache. I can't say the 99% one is grabbing me either- I think there should be something more than just 1% of everything else in a bar of chocolate otherwise you're pretty much just eating cocoa and if you've ever stuck your finger in a tin of cocoa thinking it would be like licking lovely powdery chocolate only to be disappointed, almost sick and in tears as well as a tad hyperactive when you've got a mouth full of bitter dust instead then you'll know you won't want to actually pay to repeat the experience. I think this is when the marketing people at chocolate companies get a bit power-crazed- they're like, ooh, all these TV chefs and people are talking about how you can judge quality chocolate by the percentage of cocoa, let's just shove as much in as we can then everyone will buy it. But, actually, if they spoke to the people in the chocolate company who know about chocolate, rather than knowing about target demographics and data capturing then they'd say, no, that would be rank. No-one would buy it, except maybe once out of morbid curiosity and they might then think we're a bit weird and never buy any of our stuff again. Why don't they just put Lindt stickers on cocoa pods and sell them at greengrocers with instructions on how to turn them into chocolate?

I agree. I used to love Bournville, even when I was a little kid. Those tiny bars of Bournville in Roses were enough to sway my vote for the family chocolate jar at Christmas to Roses even though on balance I'd rather have Quality Street. I bought some Bournville a while ago just because I hadn't had any for ages and I was gutted. It tasted cheap and insipid and far too sweet and there was something oddly grainy about the texture. I'm hoping its because I've got too used to Green and Blacks in the meantime, but I don't think it is because I just don't remember Bournville tasting like that. I was massively disappointed.

It has always slightly concerned me that they went with orange just assuming that orange would be the most popular because there are always a lot of chocolate orange products already available. Frys Five Centres were amazing. For some reason the five centres didn't always come in the same order (unless i just started at a different end and have forgotten which may have been the case as I haven't had one for 16 long years) but I wonder if they did hold a survey whether orange would be the flavour people want as a whole bar. I'd have to say strawberry (or the pink bit if it wasn't strawberry). The nearest you can get to that is a Raspberry Ruffle but that's just not the same thing really, like Supa Noodles aren't the same as Pot Noodles but you might think so if you weren't initiated. I don't know who decided that orange would be the default flavour for chocolate.