Chocolate Forum

Chat => General => Topic started by: chocadmin on December 10, 2008, 11:05:20 pm

Title: Cadburys Caramel is coming back - hurrah!
Post by: chocadmin on December 10, 2008, 11:05:20 pm: Yes, looks like Cadbury finally realised that all that brand amalgamation was a bad idea after all and Caramel is coming back.
No bunny though :'(
http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63629&d=254&h=260&f=3
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: Jim@Chocolatemission on December 10, 2008, 11:19:05 pm: hurrah! I am pleased for some reason
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: Forth Bridges on December 11, 2008, 09:16:39 am: only took them a while to click it was stupid! so were getting a sexy bunny back?
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: drterror666 on December 11, 2008, 09:45:22 am: It's not as nice as it used to be. Reverting back to its old self means that Cadbury could tamper with the recipe even more.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: scampycat on December 11, 2008, 11:00:46 am: How weird is that..i dreamt about cadbury caramel last night. It was in a blue wrapper though. Hmmm..better keep taking the tablets.

Scampy
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: chocadmin on December 11, 2008, 06:51:34 pm: Apparently no to the return of the bunny :(
Wonder if it means dairy milk double chocolate will revert to caramel double chocolate dream?
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: paulham on December 11, 2008, 07:04:04 pm: Quote from: chocadmin on December 11, 2008, 06:51:34 pm
Apparently no to the return of the bunny

She was last seen in the boiler.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: drterror666 on December 12, 2008, 10:40:18 am: You cruel, cruel man! ;)
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: smurfboy on December 12, 2008, 01:23:32 pm: Quote from: chocadmin on December 11, 2008, 06:51:34 pm
Apparently no to the return of the bunny :(
Wonder if it means dairy milk double chocolate will revert to caramel double chocolate dream?

I doubt it; it was never really that strong a brand, and I can't imagine most people see CDM Double Choc as a replacement for it. I do wonder if it might mean a return for Nuts About Caramel though?

It's interesting; I saw a yellow wrapper on the pavement the other day, and my first thought was 'that's a Cadbury's Caramel wrapper' (although of course it wasn't). It shows there's still a strong association there. Personally I think the CDM with... strategy was a good one in many ways - it worked well for variations - scrapping established brands like Cadbury's Caramel wasn't such a smart move. I'm quite looking forward to the return of the old-style chunks.

What does everyone think the bite-size products also mentioned in this article will be like?
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: paulham on December 12, 2008, 08:42:48 pm: "Meanwhile, Cadbury is launching a range of chocolate-covered raisins, peanuts and crumbles in an attempt to make a major assault on the bite-size market"

I'm guessing raisiny, peanuty and crumbly! (http://www.bbc.co.uk/606/2/refresh/images/smileys/f_laugh.gif) (http://www.bbc.co.uk/606/2/refresh/images/smileys/f_run.gif)
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: bounty hunter on December 12, 2008, 09:14:37 pm: It's by Cadbury's, so it's naff inedible gunk.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: smurfboy on December 12, 2008, 09:52:40 pm: Quote from: paulham on December 12, 2008, 08:42:48 pm
"Meanwhile, Cadbury is launching a range of chocolate-covered raisins, peanuts and crumbles in an attempt to make a major assault on the bite-size market"

I'm guessing raisiny, peanuty and crumbly! ([url]http://www.bbc.co.uk/606/2/refresh/images/smileys/f_laugh.gif[/url]) ([url]http://www.bbc.co.uk/606/2/refresh/images/smileys/f_run.gif[/url])

You really should write the ad campaign.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: paulham on December 13, 2008, 11:02:15 am: They couldn't afford me.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: loulou on December 13, 2008, 05:22:13 pm: True. £7.50 is a lot of money.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: paulham on December 13, 2008, 06:41:17 pm: Is that what you charge per hour or a good night's takings?(http://www.bbc.co.uk/606/2/refresh/images/smileys/f_whistle.gif)
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: loulou on December 13, 2008, 08:31:09 pm: that's a years salary for some.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: cinabar on March 21, 2009, 10:32:21 pm: Ok, so I've seen adverts with the Caramel bunny... but the bars don't seem to have changed, are they not returning to the all yellow packet? http://www.ukcornershoppe.com/images/cadbury-caramel.gif (http://www.ukcornershoppe.com/images/cadbury-caramel.gif)
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: netbuddy on March 23, 2009, 09:19:15 pm: Well today I saw a poster of the new bunny in the local shopping center... Hmmm. The old version of hunny bunny was better TBH.
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: drterror666 on March 24, 2009, 05:17:26 pm: I want the old bunny back, voiced by Cathy Barry!
Title: Re: Cadburys Caramel is coming back - hurrah!
Post by: Forth Bridges on March 24, 2009, 11:20:46 pm: I do beleive it will have yellow on it!