Post by: kevvosa on February 27, 2005, 01:06:35 pm
Nestle is to invest £6 million in revamping its Aero brand, drawing on the update of its KitKat products.
The food firm is looking to introduce a bite-sized product, change the chocolate bar's recipe and revamp packaging.
It
is hoped the relaunch will help boost consumers interest in the brand
and help to increase profits through the creation of new snack
opportunities.
Nestle hopes the makeover will bring over £28 million in sales over the next 12 months, according to the Grocer.
New
products are likely to include a revamped block chocolate offering,
bite sized peppermint chocolate balls called Aero Bubbles and impulse
packs and sharing resealable pouches.
Some of the new items are expected on UK shelves by April.
Although
some have claimed the changes could overstretch the brand, Nestle has
referred to its KitKat relaunch and claimed it led to a substantial
improvement in sales."
from www.fdin.co.uk
Post by: loulou on February 27, 2005, 01:08:32 pm
Post by: kevvosa on February 27, 2005, 03:04:26 pm
Post by: loulou on February 27, 2005, 03:32:31 pm
Post by: salsa on February 27, 2005, 04:50:15 pm
Post by: kevvosa on February 27, 2005, 11:19:24 pm
Also what ever happened to Aero white and Aero Honeycomb?
Post by: chocolate chick on February 28, 2005, 11:01:21 am
I have tried Nestle Mint Bites from Australia and they were lush!
Post by: chocolate chick on February 28, 2005, 11:02:35 am
Post by: smurfboy on February 28, 2005, 01:19:52 pm
Post by: kevvosa on February 28, 2005, 04:49:07 pm
Post by: salsa on February 28, 2005, 05:21:07 pm
Does it taste different to the other version?
Also what ever happened to Aero white and Aero Honeycomb?
To me it is. You can still get aero whites too :D
Post by: kevvosa on February 28, 2005, 09:56:22 pm
Post by: loulou on February 28, 2005, 10:14:51 pm
Post by: smurfboy on March 01, 2005, 09:49:30 am
Post by: salsa on March 01, 2005, 05:16:07 pm
Post by: oldspice on March 01, 2005, 05:47:30 pm
Aero with Honeycomb was truly horrific. I've never tasted anything as bad. (Well, except Fuse).
Years ago, when Aero was made by Rowntrees, they were lovely, creamy, bubbly bars. I can remember being a small child and sitting on my bed eating a small Aero bar given to me by my big sister. I can still feel the texture between my teeth and the way the bubbles burst into chocolateness on my tongue. Of course, in those days all such treats were rare so we appreciated them more. I think, by today's standards, were were very, very poor and only had sweets and chocolate on birthdays and at Easter or Christmas. Also, if a better-off relative visited, they would often bring a small treat.
I can remember too the treat of being able to choose a Club biscuit in the grocers once in a while. In those days they sold them in singles from the counter top. Does anyone else remember this? No multi-packs but Penguins and Club biscuits and YoYos being sold in singles?
Post by: salsa on March 01, 2005, 06:22:44 pm
I remember those!
I saw mo-jo's for sale the other day too,they were mahoosive.
Post by: loulou on March 01, 2005, 09:33:19 pm
Post by: salsa on March 01, 2005, 09:53:41 pm
Post by: loulou on March 01, 2005, 11:33:09 pm
Post by: goldencup on March 01, 2005, 11:48:26 pm
I can remember too the treat of being able to choose a Club biscuit in the grocers once in a while. In those days they sold them in singles from the counter top. Does anyone else remember this? No multi-packs but Penguins and Club biscuits and YoYos being sold in singles?
[/QUOTE
Yes I remember this. Somehow Penguins in green wrappers always tasted better than the rest! And I loved Toffee YoYos, do they still make them?
Post by: goldencup on March 01, 2005, 11:49:49 pm
Post by: loulou on March 01, 2005, 11:50:58 pm
Post by: chocolate chick on March 02, 2005, 11:10:58 am
Post by: salsa on March 02, 2005, 06:56:57 pm
I would agree wth that, penguins are mean these days.
I like fruit clubs though.
Post by: loulou on March 03, 2005, 08:51:22 am
Post by: smurfboy on March 03, 2005, 09:46:57 am
I think Penguins have been tampered with to be honest.
Quick, call the RSPCA! 
Post by: chocolate chick on March 03, 2005, 11:21:36 am
There were some in the tin at work and I had one. I opened it and took one bit and I couldn't eat the rest. It was unpleasent. I was looking forward to sucking the chocolate off the bourbon biscuit!
Post by: salsa on March 03, 2005, 04:53:40 pm
Post by: goldencup on March 04, 2005, 08:14:25 am
I love fruit clubs and the orange ones.
They used to make Double Choc Clubs and they were lush