Chocolate Forum

Chat => General => Topic started by: kevvosa on September 14, 2006, 04:16:43 pm

Title: Beans Means...?
Post by: kevvosa on September 14, 2006, 04:16:43 pm

Heinz and Premier Foods lock horns in sloga...

               

by Sarah Woods Brand Republic 14 Sep 2006 14:00

               

LONDON
- Heinz has hit back at Premier Foods, the company behind Branston
baked beans, at any plans that it may have to use a 'Beans Means
Branston' slogan to clash with the classic Heinz's 'Beanz Meanz Heinz'
advertising slogan.

               
               
                  Heinz has written to
Premier Foods saying that any attempt to use the proposed slogan would
infringe Heinz's registered trademark "Beanz Meanz Heinz". Heinz
brought back its iconic catchphrase for a TV advertising campaign
earlier this month after an absence of more than a decade. Created by
Leo Burnett, slogan was initially dropped to better reflect Heinz's
range of products rather than just baked beans. However, it has been
reinstated after market research that found the majority of customers
wanted the slogan revived.  Premier Foods, which launched its beans
range in November last year, has now threatened to use the similar
"Beans Means Branston" slogan.

From: http://www.brandrepublic.com/login/index.cfm?fuseaction=Logi n&resource=BR_News&articleType=news&article=5925 58

Title: Beans Means...?
Post by: Jamsi on September 14, 2006, 04:34:34 pm

Means means really BIG stinky farts whatever the brand and whatever the slogan!

Title: Beans Means...?
Post by: Forth Bridges on September 14, 2006, 04:55:18 pm

I actuly tasted the Branston bean taste ( there had one the local teseo) any way ther WOMAN WHere bascity aginst henzi so I got CODL henzhi bean NOT far,

after 10mins Ivoted and I ended up liking the Hewnzi bean better!

Title: Beans Means...?
Post by: smurfboy on September 14, 2006, 04:58:15 pm

It's ridiculous. All that fuss over 'should we drop the Beanz Meanz Heinz slogan?' was so obviously a publicity stunt - they never intended to drop it. It would serve them right if Branston did take the slogan.

Title: Beans Means...?
Post by: kevvosa on September 14, 2006, 04:59:32 pm

Beans Means Branston just sounds wrong though. 

Title: Beans Means...?
Post by: Forth Bridges on September 14, 2006, 05:00:42 pm

very wrong

Mybey if HArry hill did a slogin it might be better

al I can say it Brasnston bean

Beans means S£$T

Title: Beans Means...?
Post by: smurfboy on September 14, 2006, 05:01:28 pm

I agree - they wouldn't keep it up for long, it would just be to annoy Heinz and generate themselves a bit of publicity. Heinz are in my bad books anyway because of the HP fiasco.

Title: Beans Means...?
Post by: Forth Bridges on September 14, 2006, 05:04:18 pm

WHAT HP fiasco?

do tell!

Title: Beans Means...?
Post by: smurfboy on September 14, 2006, 05:09:10 pm

They're closing the HP factory in Birmingham and moving production to Holland. Although there have been mass protests, MPs have become involved and the union have come up with £5m worth of cost cutting measures - meaning it won't actually save them much to move production after all - they're stubbornly going ahead with the move. And despite the brand no longer being British, they have no plans to remove the image of the Houses of Parliament from the label!!!

Title: Beans Means...?
Post by: Forth Bridges on September 14, 2006, 05:13:26 pm

what a disgree there shoulf BE SHOT! for treesin! 

Title: Beans Means...?
Post by: smurfboy on September 14, 2006, 05:14:49 pm

I wouldn't go that far, but a lot of Brummies are boycotting the brand.

Title: Beans Means...?
Post by: kevvosa on September 14, 2006, 06:37:41 pm

I don't buy Heinz anyway, Morrisons own brand tastes fine to me. 

Title: Beans Means...?
Post by: Jamsi on September 14, 2006, 10:40:07 pm

What about stripey beans who wants to admit to buying them?

Title: Beans Means...?
Post by: smurfboy on September 14, 2006, 11:08:20 pm

Stripey beans?

Title: Beans Means...?
Post by: loulou on September 15, 2006, 12:35:11 am

Heinz are adding more tomato to their beans as they are not selling well. I prefer Branstons beans and they are cheaper.

Title: Beans Means...?
Post by: Forth Bridges on September 15, 2006, 01:20:49 am

WELL why didn';t you say that

( the C word!

CHEAPER work for me!

I Love branston beans!

Title: Beans Means...?
Post by: loulou on September 15, 2006, 01:26:43 am

Their spaghetti is nice too. Branston beans and spaghetti were 2 tins for 50p in Morrisons today.

Title: Beans Means...?
Post by: Forth Bridges on September 15, 2006, 01:39:25 am

i wont pay that 4p form kwik save thank you

if it was lamb then it would be a difference sotry of even loo papar!

Title: Beans Means...?
Post by: loulou on September 15, 2006, 01:47:08 am

4p for a tin of beans? Do they taste nice?

Title: Beans Means...?
Post by: Cherry_Ripe on September 15, 2006, 09:15:30 am

Quote from: 623058

i wont pay that 4p form kwik save thank you

I splash out in comparison and buy Tesco Value baked beans. I would never fork out for any branded beans.

I don't know if it is still true, but at college I did a project on baked beans and found that there is only one source of beans in the UK; the beans are all the same. The only difference is in the sauce. I did notice though that some supermarket beans (eg Somerfield) had less beans and more sauce than others (eg. Tesco)

Title: Beans Means...?
Post by: smurfboy on September 15, 2006, 01:38:39 pm

I remember hearing a similar thing - there was quite a hoo-hah because it came out that Heinz actually made a lot of supermarket beans; hence all those 'Kellogg's don't make cereals for anyone else' adverts.

Title: Beans Means...?
Post by: on September 15, 2006, 04:53:02 pm

Does anyone recall the baked beans in HP sauce (not tomato) froma few years ago?

I LOVED those! Oh but my guts and close relatives didn't!