Chocolate Forum

News & FAQ => FAQ => Topic started by: chocadmin on September 19, 2004, 08:50:16 pm

Title: Melts in your Mouth
Post by: chocadmin on September 19, 2004, 08:50:16 pm: There is always discussion about which product had the slogan 'Melts in your mouth not in your hand'.

The general consensus is that this is either M&M's or Minstrels
(depending on which side of the atlantic you're from).

Given that at the time Mars had a near monopoly on bagged, round
chocolate sweets (owning minstrels, m&m's, and maltesers) it could
have been applied to more than one product at one time or another.

UK 1985:
http://www.youtube.com/watch?v=5jo8-swEgP8

USA:
http://www.youtube.com/watch?v=aQOBCy3o77w
Title: Re: Melts in your Mouth
Post by: goldencup on March 19, 2009, 07:46:46 am: I still say it was Treets....
Title: Re: Melts in your Mouth
Post by: drterror666 on March 19, 2009, 01:09:43 pm: Definitely Smarties!
Title: Re: Melts in your Mouth
Post by: paulham on March 19, 2009, 06:48:55 pm: Yes definitely Minstrels.
Title: Re: Melts in your Mouth
Post by: loulou on March 19, 2009, 10:45:35 pm: I remember the minstrel advert where the girl is trying on her wedding dress and they say 'Melts in your mouth not in your hand'.
Title: Re: Melts in your Mouth
Post by: drterror666 on March 20, 2009, 10:06:00 am: It was all rubbish! The colouring came off instead!
Title: Re: Melts in your Mouth
Post by: goldencup on March 22, 2009, 09:50:06 am: I quote:

In France, Germany, The Netherlands and the United Kingdom, Peanut M&M's were known as Treets until 1990. Additionally, Toffee Treets were also available for some time. The chocolate versions were called Bonitos until the brand became M&M's. This was partly due to the market dominance of the similar candy Smarties which made competing under anything but a very high profile brand difficult, with the added risk of reducing sales of the existing Treets brand. Though Treets used the same "melt in your mouth not in your hand" slogan in the UK in the 1970s, this was transferred to Minstrels when the Treets brand was dropped.

I rest my case.....
Title: Re: Melts in your Mouth
Post by: drterror666 on March 23, 2009, 01:20:46 pm: But you gave us no evidence as to where that quote was from. You could have have typed it in yourself.

What have you to say on this point?
Title: Re: Melts in your Mouth
Post by: loulou on March 23, 2009, 03:59:26 pm: Look it was definitely minstrels.
Title: Re: Melts in your Mouth
Post by: paulham on March 23, 2009, 06:04:40 pm: Quote from: goldencup on March 22, 2009, 09:50:06 am

I rest my case.....

Nut.
It was definitely Opal Fruits.
Title: Re: Melts in your Mouth
Post by: goldencup on March 24, 2009, 07:50:46 am: The quote was from Wikopedia so it must be true. ;) Seriously, it makes perfect sense. Yes the slogan was for Minstrels but it was pinched from the original Treets which only one or two of us on here are old enough to remember.
Title: Re: Melts in your Mouth
Post by: paulham on March 24, 2009, 06:58:40 pm: You say you cannot remember anything!
Title: Re: Melts in your Mouth
Post by: loulou on March 25, 2009, 08:47:25 am: As we get older we can remember everything that happened in great detail 30 years ago but forget what we had for breakfast today. Don't you find that pham?
Title: Re: Melts in your Mouth
Post by: Forth Bridges on March 25, 2009, 06:14:29 pm: If only i was more dirty minded.

Why does it matter, there same company is it not?>

and Counter were better anyway
Title: Re: Melts in your Mouth
Post by: paulham on March 25, 2009, 06:55:44 pm: Quote from: loulou on March 25, 2009, 08:47:25 am
As we get older we can remember everything that happened in great detail 30 years ago but forget what we had for breakfast today. Don't you find that pham?
Who said that?
Title: Re: Melts in your Mouth
Post by: loulou on March 30, 2009, 12:07:05 am: Was it not you?
Title: Re: Melts in your Mouth
Post by: drterror666 on March 31, 2009, 05:48:15 pm: Well it wasn't me...
Title: Re: Melts in your Mouth
Post by: Forth Bridges on March 31, 2009, 09:16:49 pm: WAIT A MIN!!!

Where does Maltesses Come in to this? I'm sure there had this slogin as well?
Title: Re: Melts in your Mouth
Post by: loulou on April 01, 2009, 08:46:09 am: No maltesers didn't have that slogan.
Title: Re: Melts in your Mouth
Post by: goldencup on April 01, 2009, 02:04:35 pm: Definitely not.
Title: Re: Melts in your Mouth
Post by: loulou on April 01, 2009, 03:00:11 pm: no.
Title: Re: Melts in your Mouth
Post by: drterror666 on April 05, 2009, 01:40:17 pm: Maltesers rock!
Title: Re: Melts in your Mouth
Post by: loulou on April 06, 2009, 03:28:31 pm: Maltesers beat minstrels and m&ms easily.
Title: Re: Melts in your Mouth
Post by: drterror666 on April 06, 2009, 05:37:46 pm: Especially those really big bags!
Title: Re: Melts in your Mouth
Post by: paulham on April 06, 2009, 08:38:13 pm: M&Ms Dark walk over the lot and SH*T on them, the miserable little f***ers!!!!!!!!!

Oh! I'm sorry, I came over all strange there!

(http://www.phoood.com/weblog/mmdark.jpg)
Title: Re: Melts in your Mouth
Post by: drterror666 on April 07, 2009, 05:39:12 pm: Maltesers are not miserable!
Title: Re: Melts in your Mouth
Post by: Forth Bridges on April 07, 2009, 11:28:33 pm: M&M are
Title: Re: Melts in your Mouth
Post by: drterror666 on April 08, 2009, 11:35:48 am: They're positively depressive!
Title: Re: Melts in your Mouth
Post by: loulou on April 08, 2009, 02:48:01 pm: Quote from: drterror666 on April 06, 2009, 05:37:46 pm
Especially those really big bags!

a box or a bucket is better.
Title: Re: Melts in your Mouth
Post by: drterror666 on April 08, 2009, 05:48:04 pm: A bucket of Malteasers! I'd be powered up for days!
Title: Re: Melts in your Mouth
Post by: loulou on April 08, 2009, 06:12:55 pm: Wouldn't it be great.
Title: Re: Melts in your Mouth
Post by: paulham on April 08, 2009, 07:21:45 pm: M&Ms Dark. They are the winner.
Title: Re: Melts in your Mouth
Post by: drterror666 on April 09, 2009, 12:29:27 pm: No they're not! Just accept it, loser boy!
Title: Re: Melts in your Mouth
Post by: paulham on April 09, 2009, 07:21:20 pm: Yes. They are.
Title: Re: Melts in your Mouth
Post by: loulou on April 10, 2009, 04:23:04 pm: I've never had M&M's dark but they sound nice.
Title: Re: Melts in your Mouth
Post by: paulham on April 10, 2009, 05:58:39 pm: Dark Mars chocolate. How can it fail?
Title: Re: Melts in your Mouth
Post by: drterror666 on April 12, 2009, 01:38:28 pm: Easily! Just accept it!!!
Title: Re: Melts in your Mouth
Post by: paulham on April 12, 2009, 04:53:28 pm: NEVER!
Title: Re: Melts in your Mouth
Post by: drterror666 on April 14, 2009, 12:51:16 pm: I'll have to bring out the fluffy cushions!
Title: Re: Melts in your Mouth
Post by: paulham on April 14, 2009, 03:39:49 pm: As long as you don't ask me to bite on one!
Title: Re: Melts in your Mouth
Post by: drterror666 on April 14, 2009, 05:39:36 pm: Consider yourself broken!
Title: Re: Melts in your Mouth
Post by: bounty hunter on April 24, 2009, 07:12:37 am: All chocolate melts in the mouth. It's one of its remarkable properties, that it melts at body temperature!
Title: Re: Melts in your Mouth
Post by: drterror666 on April 24, 2009, 09:40:40 am: It's a bit bit messy though, especially when you, er, cough, er...