Chocolate Forum

Chat => General => Topic started by: on April 04, 2006, 09:33:34 pm

Title: Mars
Post by: on April 04, 2006, 09:33:34 pm

And I thought it couldn't get any more bland than Cadbury product strategy!


Jeez..............


"Mars is cashing in on World Cup fever by changing the product name to Believe for the duration of the football championships. The chocolate bars, ice-creams and drink will all switch to Believe from April 18."


http://www.irn-talkingshop.co.uk/news/article.asp?news=Produ ct&articleid=4284


 

Title: Mars
Post by: kevvosa on April 04, 2006, 09:39:29 pm
I did an online questionarie for juicybrains last year and they said they were gonna change the name this summer. I told them I thought they were isnane but obviously they didnt listen. 
Title: Mars
Post by: on April 04, 2006, 09:41:25 pm
What's the significance of the word 'believe'?
Title: Mars
Post by: on April 04, 2006, 09:42:54 pm

I heard someone who used to frequent the site had a fondness for


 


I would certainly welcome this product, if only to try it.

Title: Mars
Post by: on April 04, 2006, 09:51:34 pm
I think they had some frozen.  If you ask nicely, they might thaw one out.
Title: Mars
Post by: loulou on April 05, 2006, 12:12:36 am
Anagram of e be vile.
Title: Mars
Post by: oldspice on April 05, 2006, 07:57:24 am
I suppose the name will tie in with a TV promotion in which we are invited to 'believe' we can win the World Cup again.
Title: Mars
Post by: Cherry_Ripe on April 05, 2006, 09:06:58 am

Quote from: loulou
Anagram of e be vile.


 That works well if you say it with a westcountry accent!

Title: Mars
Post by: smurfboy on April 05, 2006, 04:46:48 pm

Quote from: oldspice
I suppose the name will tie in with a TV promotion in which we are invited to 'believe' we can win the World Cup again.


The sad thing is Mars probably paid some marketing agency a fortune to think that up.

Title: Mars
Post by: Cherry_Ripe on April 05, 2006, 04:53:00 pm
Smurfy I bet could have thought up something better
Title: Mars
Post by: smurfboy on April 05, 2006, 04:58:47 pm
Title: Mars
Post by: on April 05, 2006, 09:22:14 pm

Quote from: Cherry_Ripe
Smurfy I bet could have thought up something better


In Scotland they should keep it the same.


When asked if they hope England will win the world cup they can reply Mars (m'arse).

Title: Mars
Post by: smurfboy on April 06, 2006, 03:04:37 pm
I bet they haven't even thought of that.
Title: Mars
Post by: chocolate chick on April 06, 2006, 03:23:12 pm
A new wrapper 
Title: Mars
Post by: on April 06, 2006, 10:43:22 pm

Quote from: smurfboy
I bet they haven't even thought of that.


Yes, well, it takes an uncommon mind....big grin

Title: Mars
Post by: on April 25, 2006, 09:43:28 pm
Quote from: Black-Knight

In Scotland they should keep it the same.


When asked if they hope England will win the world cup they can reply Mars (m'arse).



Nothing is ever original! Either that ot THEY stole MY idea!


http://www.geezthebounce.com/frameset.htm


Title: Mars
Post by: kermie on April 25, 2006, 09:47:53 pm
Title: Mars
Post by: oldspice on April 26, 2006, 07:48:10 am
Title: Mars
Post by: chocolate chick on April 26, 2006, 09:46:30 am