Cadbury's reply:
"Thanks for your e-mail . This product has been discontinued.
Consumer preferences do change from time to time and as a
major manufacturer it is important that Cadbury maintain a
wide range of products that meet consumer demands. There are no
plans to re-introduce this product in the immediate future, but
there is a chance that you may see it again at some time."
So, an admission there that Cabana was a Cadbury's product and just a chink of light hinted at its return.
'Consumer preferences do change from time to time' HA! How would THEY know? They respond to perceived fashions, not preferences. I know dozens of people of my generation who would buy Cadbury's Cabana, Five Centres and Milk Tray Bar and I am sure lots of young people would like them too.
'It is important for Cadbury to maintain a wide range of products' WHAT? Endless variations on the chocolate/biscuit/wafer/caramel theme or dozens of various flavoured crunchy bits in CDM is wide ranging??? Dipped Flake and Twirl represent choice and variety do they??
My reply to their email:
Hello, thanks for your reply. If you wish to meet consumer demands I would expect you to produce this very once popular and unusual product. I cannot think of another cherry and coconut based chocolate bar.
While I am a fan of Cadbury's and particularly fond of Flake and the CDM range, I feel the case for bringing back Cabana is overwhelming, having spoken to other chocolate eaters. What demands from consumers do you meet?
I welcome the comments that we might see Cabana one day, but I wont hold my breath. Perhaps I am wrong.
Regards AH
Perhaps we should ALL lobby them for its return? What if they just did a trial? Do they read this Forum?
Why don't we have a thread on which the chocolate companies can reply to our ideas/views/criticisms?
I received an identically worded reply when I enquired about the recent discontinuation of Old Jamaica.
I'm not sure exactly what sort of palate Cadbury's are targeting these days, but it sure ain't mine!
All large companies pour money into research but I
think you'll find that the people invited to take part in
Focus Groups are carefully selected to back up the
most recent proposal of that company. If the
research results go against what they want to hear
they dig deeper in their pockets and commission
more groups until they hear what they want and can
therefore quantifiably justify what they were going to
do anyway.
Does anyone remember the Cabana's sister bar, the Melon tasting Cabana, it was with glassier cherries!!! Or was this bar only available in our town, as many products are tried and tested in my neck of the woods, for obvious reasons!!! We are the chocolatiers and foodsters of England!!
I'll send them a request from my site maybe we can get a better reaction from a double pronged attack.
Hello all, I too am a Cabana fan, they were the best. I've just emailed the below to Cadburys, you never know, someone with some sense might think it's worth a relaunch.
You must seriously consider the return of the delicious Cabana. It may have failed in it's day but the world has moved on since, I and many beleive it would be a success in todays market as there is a huge demand for it's return.
This is a link to just one forum talking about how good it was and wanting it brought back.
http://www.chocolatereview.co.uk/chocforum/forum_posts.asp?T ID=1074&PN=1
You could do a limited edition return and see how well it goes if your uncertain of it's possible success, I for one think you'd be mad not to bring it back, it was a classy bar in it's day and in todays market it'd be a very classy bar, there is nothing that even slightly resembles it in regards to appearance, let alone taste! There is no competition.
Get the marketing right and you'd be onto a winner, you have to speculate to accumulate.
Most of your current products are bland and just the same as every other manufacturers offerings. Cabana was an excellent product, I think using Barry Mannilow in the ad for it was a mistake at the time which killed it's success.
It's time to wake up and smell the chocolate! So come on Cadburys, be a little adventurous, be daring, do the right thing and bring back Cabana, you know it makes sense!
Kind regards
The latest odds from Ladbrokes:
Standard 'thank you for your interest...' email - 2 to 1
No reply at all - 3 to 1
Relaunch - 1,000,000 to 1
The reply from Cadburys......
Thanks for your e-mail, but the product you refer to is not a Cadbury product.Perhaps you could try Nestle?
Regards
Charlie Cadbury Consumer Relations Department
I had no idea who made Cabana tbh, seems it Nestle then lol
According to Sweet Memories:
Cabana - Cadbury concoction of the sick-making variety. Coconut, caramel and whole cherries encased in milk chocolate - oorgh, no more for me, thanks. Lasted for about a year in the early '80s. Ads, as with Trio, featured the Banana Boat Song, replacing "Day-o!" with "Cabaaaa-na!" to little marketing effect.
But they also reckon Fry's Five Centres was called the Rainbow Bar, so posibly unreliable.
The Chocolate Project lists Cadbury, Nestle AND Rowntree as the makers!
I just tried mailing Cadburys and got a similar reply:
Thanks for your email.
Cabana was not manufactured by Cadbury - it is a Rowntree, Nestle product
Kind regards
Charlie Cadbury Consumer Relations Department
I suppose sucking a sweet helps you concentrate when you're carving sums out on a slate
Yes, but what are they for?
I have absolutely no idea!
Pretty useful learning then!!
Yes - like most of the stuff they used to teach - no help at all for living in the real world.
I would be very interested to find out exactly who they listen to for their consumer surveys.
They seem to ask their questions and then like a two year old, just keep asking them until they get the answers they want.
The latest odds from Ladbrokes:
Standard 'thank you for your interest...' email - 2 to 1
No reply at all - 3 to 1
Relaunch - 1,000,000 to 1
I suppose realistically I can only expect one of the first two choices but I hope no-one minds if with just a small, dark and possibly slightly damp part of my mind I hope for choice number three?
Velvet.
Quote from: smurfboyThe latest odds from Ladbrokes:
Standard 'thank you for your interest...' email - 2 to 1
No reply at all - 3 to 1
Relaunch - 1,000,000 to 1
I suppose realistically I can only expect one of the first two choices but I hope no-one minds if with just a small, dark and possibly slightly damp
part of my mind I hope for choice number three?
The damp bit worries me , but everyone is entitled to their hope.
Worry not fair smurfboy, tis only my tears over all the lost chocolate that makes that small, dark part of my mind a bit damp.
For I am broken hearted over the loss of all the lovely chocolate bars.
Hershey's chocolate kisses to everyone.
Velvet.
Agreed- no more Hersheys anything please!!!